Our Coffee Journey:
Mastering the Art of Quality and Sustainable Excellence
Roasting the World... 9 33 Lbs. at a Time
Mastering the Art of Coffee Roasting
Our coffee journey began over 27 years ago when Rob Mackey delighted the Gulf Coast with bagels and coffee at Bagelheads, a beloved breakfast spot in Pensacola, Florida. Driven by a desire to control the quality of his products, Rob embarked on a journey to master coffee roasting, learning from small roasters in the Northwest and perfecting the art of cupping for quality control, specialized roasting equipment, and expert roasting methods.
Rob's quest led him to Michael Sivetz, a pioneering chemical engineer and inventor of fluidized bed coffee roasting or air roasting. Determined to bring this advanced technique to his customers, Rob traveled over 3,000 miles from Gulf Breeze, Florida to Oregon to train on the Sivetz air roaster. He then disassembled and transported the equipment back to Pensacola, reassembling it to start MacDaddy Coffee. This unique air roasting method offers superior heat transfer, eliminates scorching, and produces a cleaner, more flavorful cup of coffee by separating bitter chaff and debris.
In the early stages of Rob's coffee journey, Rob was able to work directly with Michael Sivetz on technical modifications of the roasting equipment and to learn from the master of coffee processing. Air roasting provided signification benefits over Drum Roasting including more uniform heat transfer to the beans with no scorching or effective separation of the bitter chaff and other debris. This new method resulted in better overall control of the process and some of the best coffee in the region..
Over 15 years, Rob cultivated partnerships with farmers and distributors, refining his roasting skills to create a wide range of flavor profiles from mild to bold. Each cup of MacDaddy Coffee reflects Rob's dedication and the rich history of his craft. His customers can savor each cup knowing where it all started and the rich complex history behind each cup
After selling Bagelheads in 2022, Rob now focuses exclusively on MacDaddy Coffee, roasting beans to perfection every time. What started in 9-lb batches has grown into 33-lb batches, allowing us to provide more of our artisan coffee to the Gulf Coast area and our loyal customers across the country.
Our Commitment to Coffee Lovers Around the World
We constantly strive to improve operating practice for the purpose of better use of natural resources and better processing, which equates to better customer enjoyment, value, and satisfaction.
Our Story
From Bean to Brew
The foundation of Our Coffee Journey is built on strong relationships with growers and distributors in coffee-growing regions across Africa, the Americas, and Southeast Asia. Like the changing leaves in fall, the availability of beans varies with each season, allowing us to regularly offer our customers new and exciting flavor profiles.
We roast our beans in small batches of just 9 lbs at a time, ensuring meticulous attention to quality and enabling us to quickly refine and perfect the profiles our customers love. This dedication to detail and constant iteration has resulted in a remarkable diversity of roasts, including fresh and exciting flavors.
Want to Be Part of the MacDaddy Coffee Journey?
Be a part of the MacDaddy coffee journey with a pound (or more) of our freshly roasted coffee here. Be forewarned; with so many flavors and blends to pick from, choosing which one is right for you may be a challenge. Don't worry. MacDaddy coffee has the answer. Click on the button below to check out our coffee selection guide. Better yet, order your coffee subscription here and let Rob pick his favorite seasonal roast.
We also cater to our commercial customers by creating unique roasting profiles tailored to their preferences. This has to be, hands down and hot cup up, one of our favorite aspects of our business.
A Sense of Value
“Coffee is not bought or consumed for nutrition. Coffee has only one value: to give the consumer pleasure and satisfaction through flavor, aroma and desirable physiological and psychological effects.”
From Coffee Processing Technology, Michael Sivetz, M.S and Elliott Foote, Ph.D
MacDaddy Coffee Supports Fair Trade:
Quality with a Conscious
At MacDaddy Coffee, Our Coffee Journey is rooted in a commitment to fair trade, ensuring that our coffee is sourced ethically and sustainably. Fair trade is a global movement aimed at providing better trading conditions and promoting sustainable practices for producers in developing countries. By adhering to fair trade standards, we support coffee bean farmers and workers in achieving improved living conditions, fair wages, and safer working environments.
Our Coffee Journey includes partnering with fair trade growers because we believe in the importance of social responsibility and environmental stewardship. Working with these growers allows us to offer high-quality coffee while ensuring the people behind our beans are treated with dignity and respect. By making fair trade a part of Our Coffee Journey, we contribute to the development of sustainable farming communities, helping to protect the environment and promote long-term economic stability. At MacDaddy Coffee, every cup you enjoy is a testament to our commitment to fairness, quality, and sustainability.
Stay Connected
Don’t hesitate to reach out for any reason. Whether you need recommendations, have special requests, or simply want to share your MacDaddy Coffee journey, we’re here to listen and assist. Our friendly customer service representatives are dedicated to making your coffee experience exceptional.